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Tag: people clouds

Personal learning networks: the value proposition, work as service and a general foray into unknown territory #xplrpln

First of all, I think I ought to warn you that for me this post is somewhat of a foray into unknown territory, but it’s where my thoughts and readings have taken me this week as we consider, in Exploring Personal Learning Networks, the organizational context. Although I read the main readings for the week, which considered organizational culture and the power and politics inherent in networks, my thinking follows on from the comments on my last blog post and the reflection that is posted in the introduction for this week (week 3).

Considering my reticence to define a PLN, Jeff wonders if we might indeed be doing ourselves a disservice by trying to define them, and in thinking of them as some kind of “intervention” that can be implemented. That being said, he makes the point in reflections that defining, creating and maintaining a PLN is the work of an individual, and it’s not dissimilar to investing in the development of knowledge, skills and abilities. So in that case, might we now safely add network “klout”, “know-how” or “nouse” to that trinity?

You can certainly see how an individual with an effective PLN can bring value to an organization, but what are the politics of allowing an organization to appropriate such an asset. Yes, a PLN is an employee’s asset, something of value, and it’s interesting to think about the “value proposition” that a PLN represents, the power dynamics, or labour relations, that are implicated and the type of organizational structures that are best equipped to reap the benefits.

As I was thinking about this, a fellow participant posted that she does indeed work for an organization where certain staff are required to develop PLNs. It’s an interesting example, and nice to see how new ways of doing things evolve.

However, this brings me to another point, one that I think echoes Gordon Ross to some extent when he asks in his article “Intranet Strategy: Understanding the Impacts of Networks, Power, and Politics“, “who is included in this so-called digital workplace and who is excluded”? What I mean is, in this day and age does everyone actually “belong” to an organization, and if so, to what extent? What does that really mean anyway, and do you even need to “belong” to an organization? So with this in mind, it was with great interest that I read the article by Terri Griffith and discovered the term Work as Service (WaaS). The notion of Work as Service is an adaptation of the idea of software as service (SaaS). Just as software used to come in a box, now it’s generally available online for download. Equally, work might become “free of the box” too, that is free from the organization and available through options such as contractors, mechanization, and/or crowd sourcing. The phrase used in the article is “a people cloud”, and it goes on to mention “people cloud”companies such as oDesk, which I was surprised to find I’d already heard of, and via a local source to boot! Any way, such companies aim to support the process of quickly and flexibly matching talented individuals with workplace opportunities.

"people clouds" and new organizational structures
“people clouds” and new organizational structures

I think it’s interesting to consider all this as organizations endeavor to create new, agile structures and “knowledge workers”, or “artisans“, take stock and adapt to these changes. Like Jeff, I’m wondering if PLNs can become a way for employees to maintain their value and to secure working conditions that are consistent with their talent and their contribution.

Well, I’m not sure if I’ve exactly addressed the question set out his week, which asks what would it look like for an organization to somehow “adopt” PLNs, or some aspect of them, and what would the likely barriers be? Moreover, I’m not sure from what perspective, or scenario, to consider the overall course project from. I’m interested to consider PLNs from the point of view of organizations and freelance or contract workers, or PLNs as they relate to higher education and adjunct staff. I’m just not sure.

Image source: Peter. Lorre


Griffith, T. (2012) Work as a Service – Is There a People Cloud? Accessed at

Ross, G. (2013) Intranet Strategy: Understanding the Impacts of Networks, Power, and Politics. Accessed at

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